Brand the Pricing: Critical Critique

Brand pricing decision models and established theories in the marketing and econometrics focus typically on assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace planning. The significance of pricing to customer store and brand choices are always regarded as a widely known truth among marketing scholars and explains consumer’s role responding to their psychological representations of price rather than price itself. Scholars have highlighted simple but earlier unrecognized marketing practices that managers can employ to cultivate the positioning of their prices. Many theoretical researches in promotions have focused its aspects on developing powerful pricing strategies and its impact on consumer decisions, which is might because much of the literature has focused on building and evaluating price promotion strategies. This review experiential will enlighten us on advancements that will also lead us for optimistic cross-brand category level, cross-cultural level and cross-national level influences in pricing strategies

Developments in Promotion Strategies Review on Psychological Streams of Consumers

Theoretical decision-making models and theories in context to promotions at both brand and product level have focused and studied on several thought-provoking research explorations with three steams of research in promotion strategies. Researchers have studied the impact of price promotion strategies on consumers in several distant behaviors. Developmental theoretical models provide managers and researchers insights with deep understandings for many vital concerns like, why need in-depth study to the practice of promotion strategies, dilemmas like stock pressure, sales promoting decline after promotion events and its consequences. Branding and pricing have vital influence on decisions by consumers. Psychophysiological models are useful in the context, for instance, in decision and media research. Many theoretical researches in promotions have focused its aspects on pricing and its impact on consumer decision making. This is might because much of the literature has focused on building and evaluating price promotion strategies. This paper provides an indepth review on theoretical models, which are valuable for both researchers and for marketing executives

Developments in Promotion Strategies Review on Psychological Streams of Consumers

Theoretical decision-making models and theories in context to promotions at both brand and product level have focused and studied on several thought-provoking research explorations with three steams of research in promotion strategies. Researchers have studied the impact of price promotion strategies on consumers in several distant behaviors. Developmental theoretical models provide managers and researchers insights with deep understandings for many vital concerns like, why need in-depth study to the practice of promotion strategies, dilemmas like stock pressure, sales promoting decline after promotion events and its consequences. Branding and pricing have vital influence on decisions by consumers. Psychophysiological models are useful in the context, for instance, in decision and media research. Many theoretical researches in promotions have focused its aspects on pricing and its impact on consumer decision making. This is might because much of the literature has focused on building and evaluating price promotion strategies. This paper provides an indepth review on theoretical models, which are valuable for both researchers and for marketing executives

Brand the Pricing: Critical Critique

Brand pricing decision models and established theories in the marketing and econometrics focus typically on assuming the symmetric competing businesses. The empirical generalities are key for strategic marketplace planning. The significance of pricing to customer store and brand choices are always regarded as a widely known truth among marketing scholars and explains consumer’s role responding to their psychological representations of price rather than price itself. Scholars have highlighted simple but earlier unrecognized marketing practices that managers can employ to cultivate the positioning of their prices. Many theoretical researches in promotions have focused its aspects on developing powerful pricing strategies and its impact on consumer decisions, which is might because much of the literature has focused on building and evaluating price promotion strategies. This review experiential will enlighten us on advancements that will also lead us for optimistic cross-brand category level, cross-cultural level and cross-national level influences in pricing strategies

Horizons of Neuromarketing in Consumer Behavior

In the current study, the data of last researches in the field of neuroscience and memory evolution have been presented, keeping in view the fundamental developments of neuromarketing learning and cognitive behavior. Understanding the essential mechanisms behind customer shopping behaviors and the approach that marketing affects such actions are the essential concerns that need more research. The progression is primarily compelled by the belief that the utilization of neuroscientific approaches will add supplementary evidence to existing concepts and theories. Providentially, marketing investigation can significantly benefit from methodological progress in the field of neurosciences. The contributions of this study to the literature are to investigate the multiple and conflicting criteria of neuromarketing technology evaluation. Significant avenues of the research are what usually meant by neuromarketing, which is the concept that can be employed to understand brain neural functions and physiological measurements to advance the forecast of future marketing success and further what is gained by the non-physiological measurements

Brand Experience and Mediating Roles of Brand Love, Brand Prestige and Brand Trust

The study has examined females’ attitude and behavior towards cosmetic beauty products. Based on the theory of super additive effects, social identity theory and triangulation theory of love, we have developed a new model that has six direct relationships and three mediating relationships. The questionnaire was adapted from the literature. It has 5 latent variables and 35 indicator variables based on the five point Likert scale. The data was collected from females of Karachi. The sample size for the study was 387 and the response rate was 95%. The results suggest that consumers positive experience with a brand promotes brand love, brand prestige and brand trust. The antecedents of brand love, brand prestige and brand trust also promote brand loyalty. In addition, brand love, brand prestige and brand trust have mediating effects on brand loyalty. This study was restricted to Karachi. Although Karachi is a metropolitan city, consumer attitude and behavior might be different in other cities of Pakistan.Keywords: Theory of super-additive effects, social identity theory, theory of love, brand love, brand prestige, brand trust, brand loyalty

Dynamic Support of Government in Online Shopping

Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer’s confidence and their purchase intention. The proposed conceptual framework in the study establish that governments’ supports positively impact on perceived ease of online shopping, and positively influence consumer’s online shopping intentions. In addition, the study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior

Social Media in Virtual Marketing

Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this study is to measure the influence (effect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. The sample size for the study is 300 and preselected enumerator’s collected the data from the leading shopping malls of the city. Although the scales and measures adopted for this study have been earlier validated in other countries, however the same were re-ascertained on the present set of data. After preliminary analysis, including normality and validity the overall model was tested through Structural Equation Model (SEM). This was carried out in two stages - initially CFA for all the constructs was ascertained which was followed by CFA of the overall model. Developed conceptual framework was empirically tested on the present set of data in Pakistan which adequately explained consumer attitudinal behavior towards electronic word of mouth (eWOM) communication. Three hypotheses failed to be rejected and one was rejected. Trust was found to be the strongest predictor of electronic word of mouth (eWOM) communication, followed by homophily and social capital. Interpersonal influence has no relationship with electronic word of mouth (eWOM) communication. The results were consistent to earlier literature. Implication for markers was drawn from the results

Rise of Digital Media to Triumph Brand Loyalty

Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In the recent digital era, it is much more than what a brand has to offer. The emergence of digital media has boosted the importance of customer engagement. Now, customers can easily get in touch with the companies through digital channels. Corporations use these channels to let customers aware about their offerings, ask for suggestions and recommendations, and solve the queries of the customers. This research is focus on ascertaining the relationship between customer engagement, customer satisfaction, and customer loyalty, and to identify how these factors impacts the repeat purchases in telecommunication sector. The research is based on descriptive research design; quantitative research design was trailed for questionnaire developing 5-point Likert scale technique